Our world is increasingly interconnected now. So, digital footprints matter as much as real ones. Hence, personal branding emerges as a guiding star. This is especially true for those embarking on the Sales Development Representative (SDR) journey. “Harnessing personal branding” … Read More
Author Archives: Richa Bahl


Turning LinkedIn Connections into Meaningful Prospects: Nurturing Strategies
Turning LinkedIn connections into meaningful prospects is easier said than done. The messaging and consistency have to be spot-on for conversion. In this article, we’ll explore simple strategies to help you build valuable relationships and transform your connections into clients. … Read More

Personalized Vs. Generic Outreach: A LinkedIn Prospecting Experiment
We all live in a chronically online world. This means most businesses are online too. If that’s the case, how do you find clients? One way you can find and reach them online is through prospecting. Prospecting is simply finding … Read More

Why Personal Branding Is Crucial For SDR Success
SDRs are like the detectives of the business world. They find potential customers for their company’s products or services. As an SDR, you have to make calls, convince prospects, and move them forward in the sales pipeline. So, SDR success … Read More

Creating An Irresistible LinkedIn Profile For Effective Prospecting
Everyone knows the importance of having an irresistible LinkedIn profile. But, effective prospecting is still a tough nut to crack for many. Ever wondered how you can get better at finding awesome chances? This article will help you learn about … Read More

The Psychology Behind Cold Email Responses: Understanding Recipient Behaviour
Receiving a response from someone by email is always like finding a surprise gift in your digital mailbox. These cold email responses are what prospects send when they’re intrigued or interested. Companies use cold emails to introduce their product or … Read More

The Power Of Personalisation In Cold Email Campaigns
Personalisation is the saving grace of cold emails. An email personalised very well for a particular prospect could lead to closure. On the other hand, 5 poorly written emails could lead to no closures. Thus, the importance of personalised can’t … Read More

Building Credibility And Trust In Cold Email Communications
Emails are the easiest and cheapest ways to connect with clients in the B2B SaaS industry. However, establishing trust and credibility takes work. Building on your introductory email and follow-up sequence will foster connections with prospects. These connections become more … Read More

Automating Cold Email Outreach: Tools And Best Practices
Cold email outreach has been significant in B2B SaaS in the past decades. However, with changing times, cold emailing is evolving too. It’s becoming more research-driven, targeted, and consistent. All this is possible due to automation. With the industry demand, … Read More

The Future Of Cold Emailing: Trends And Predictions
Cold emailing is evolving every day and becoming less predictable each day. Industry analysts and experts say that the future of cold emailing will uncover trends never seen before. Many redundant trends will die, and more relevant trends will arise. … Read More