Why Humor Works in Sales Emails Sales emails often fall flat because they’re too formal, too boring, or too robotic. But there’s a secret weapon many SDRs overlook: humor in sales emails. When used right, humor breaks the ice, makes … Read More
Tech sales


B2B vs B2C Sales: Key Differences Every SDR Must Understand Before Switching
Transitioning from B2C to B2B sales is not as easy as it looks. Many Sales Development Representatives (SDRs) hit roadblocks because they don’t realize how different the two environments are. In this blog, we break down the operational, strategic, and … Read More

How to Optimise LinkedIn Profile for Maximum Visibility & Impact
Your LinkedIn profile is more than just an online resume — it’s your professional brand identity. Whether you’re job hunting, networking, or building authority, knowing how to optimise your LinkedIn profile is essential to stand out. A LinkedIn profile carries … Read More

The Best B2B Lead Generation Tools in 2023
Success depends on having qualified leads. It would help if you chose the leads most likely to convert and improve your bottom line. However, even the most effective lead-generating techniques need potent tools to be effective. You’ll have access to … Read More

How to create an Ideal Customer Profile (ICP) for b2b leads.
Identifying the customer base that’s a perfect fit for the product you’re selling is one of the most crucial ingredients for hitting milestones. An Ideal Customer Profile or ICP helps you achieve that because it creates the best utilization tactics … Read More

Sales Brew By Zohort: The Experience And Learnings Of Karan As A Youth Sales LeaderÂ
Readers, good day! We’re bringing you a series of enlightening interviews with sales executives on their career development. Here, they discuss the mentors, opportunities, and efforts that helped to develop their careers, as well as how his team may imitate … Read More

Why research is a game changer in b2b sales
Before you encounter a potential customer and start leading them down the conversion funnel, your knowledge about the product and the prospect will determine the closure of a deal. Researching the specifics makes you more prepared for discovery calls or … Read More

Beyond the Loss: Actionable Lessons from Lost Sales Deals
In the high-stakes world of sales, not every pipeline entry converts to a closed-won deal. While every sales professional strives for success, it’s often the moments when targets are missed and deals slip away that offer the most profound growth … Read More

Deal Risk in Sales Pipeline: How to Identify, Prioritize & Win More Deals
When it comes to SaaS or B2B sales, not every deal in your pipeline is worth pursuing. Some are goldmines; others are just dead weight. Spotting deal risk in your sales pipeline early helps your team avoid wasted efforts, improve … Read More

5 Proven Strategies to Write Sales Emails That Get Responses
Sales emails that get responses are the key to breaking through today’s crowded inboxes, where the average person receives over 100 emails daily—and opens just 20–40% of them. Despite the noise, email remains one of the most powerful tools for … Read More